Backlink Specialist

Digital Marketing Agency, a top-tier digital advertising firm, seeks a Backlink Specialist to craft high-impact link-building campaigns, secure premium placements, and boost client SEO performance. Drive domain authority. Dominate search results. Build the internet's strongest links.
Responsibilities:
  • Act as primary outreach lead for client backlink campaigns, building relationships with high-DA publishers and niche sites.

  • Develop and execute customized link-building strategies using our Standard, Premium, and Luxury Backlink Packages to drive organic traffic and domain authority.

  • Analyze competitor backlink profiles and identify gap opportunities using Ahrefs and SEMrush.

  • Manage full-cycle outreach: prospecting, pitching, negotiation, and placement tracking across 50+ links monthly.

  • Collaborate with content teams to create link-worthy assets for guest posts, resource pages, and skyscraper campaigns.

  • Monitor campaign performance via Google Analytics, Search Console, and rank tracking tools.

  • Specialize in technical areas including:

    • Outreach Mastery: Scale guest posting and HARO responses for authoritative links.

    • Niche Expertise: Target industry-specific placements (SaaS, eCommerce, finance).

    • Technical SEO: Implement schema markup and internal linking to maximize link equity.

Qualifications:
  • 3+ years in link building or SEO outreach with proven results (portfolio required).

  • Expertise in Ahrefs, SEMrush, BuzzStream, or similar tools.

  • Bachelor’s degree in Marketing, Communications, or related field.

  • Exceptional written communication for outreach emails (85%+ response rates).

  • Detail-obsessed with strong project management skills.

  • Data-driven mindset with “client-ROI-first” approach.

  • Agency experience preferred.

Compensation & Benefits:

Competitive salary + performance incentives. Full tool access. Remote/hybrid options.

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