What exactly is included in your social media marketing services?
We plan, create and manage your social media presence around a clear goal, whether that is brand awareness, leads, sales or recruiting. A typical engagement covers strategy, content planning, copywriting and visuals, campaign management and a monthly performance report.
Does Facebook marketing still work today?
Yes, for the right audience. Facebook still works well for local services, e-commerce, broad consumer audiences and retargeting. We use it where it delivers efficient reach and measurable actions such as enquiries, purchases or bookings, and we tell you openly if your buyers are easier to reach elsewhere.
What is the difference between LinkedIn marketing and Facebook marketing?
LinkedIn is usually the stronger choice for B2B, for reaching decision-makers, for thought leadership and for recruiting. Facebook, often combined with Instagram, tends to perform better for B2C reach, interest-based targeting and retargeting. We choose the platform based on your audience and goals, not on habit.
What is personal branding, and why does it matter?
Personal branding means positioning a specific person, such as a CEO, founder, expert or sales leader, as a trusted voice in their field. It builds credibility, brings in inbound enquiries, helps with recruiting and can shorten sales cycles, simply because people prefer to buy from people they know.
How do you help build a personal brand on LinkedIn?
We start by defining your positioning, key messages, topics and tone of voice. From there we optimise your profile, set up an editorial calendar and turn your expertise into regular posts, carousels and articles. We also help you engage with the right people so that reach turns into real conversations.
What do you mean by backlink building?
Backlink building means getting links from other reputable websites to yours. Each relevant link signals trust to Google and helps your pages rank higher. What counts is quality and relevance: trusted sites, links placed within genuine editorial content and a link profile that looks natural.
How do you make sure backlinks are safe and Google-compliant?
We stay away from link farms, private blog networks and other spam tactics. Our links come from editorial placements on relevant websites with real readers, supported by strong content. This approach is built for long-term growth, not for quick wins that the next Google update can wipe out.
Do you handle both writing and publishing press releases?
Yes. We write your press release in a clear, media-friendly style, optimise it for search and readability and distribute it through suitable channels, including our network of more than 450 news sites. Afterwards you receive a report showing where the release was published.
What does the collaboration process look like, and how fast will we see results?
It starts with a free consultation in which we look at your goals, your market and your current visibility. You then receive a proposal with clear deliverables and prices. Once you approve it, we get to work and keep you updated with regular reports. First results, such as new backlinks, published press releases or growing reach, are visible within weeks. Rankings and organic traffic usually take a few months to build up.
Do you offer one-time services or monthly retainers?
Both. Some clients start with a one-off project such as a strategy, a profile setup or an initial campaign. Most stay on a monthly retainer, because consistent content and ongoing optimisation are what produce steady growth.
How quickly can we expect results from social media marketing?
Early signals like reach, engagement and clicks often show up within the first few weeks. A steady flow of enquiries usually takes two to three months to build, depending on your budget, your offer and how consistently content is published.
What budget do we need for Facebook or LinkedIn ads?
That depends on how competitive your market is, who you want to reach and whether you are after leads or awareness. We recommend a minimum test budget that produces meaningful data, then put more money behind the ads that perform.
Do you also create the content (copy and design), or do we provide it?
We can handle everything: messaging, copywriting, design and publishing. If you have your own design team, we are just as happy to work with your assets and concentrate on strategy and performance.
How does your LinkedIn personal branding process work?
We clarify your focus topics and target audience, optimise your profile and build a content framework of core topics and formats. Then we publish consistently and support you with an engagement routine that turns visibility into inbound requests.
What makes a press release worth publishing?
A good press release contains real news, such as a product launch, a partnership, an award or a company milestone. It has a clear structure, answers who, what, when, where and why in the first paragraph and is written so that journalists can use it without much editing.
Do you guarantee media coverage for press releases?
No, and no honest agency can. Journalists decide independently what they cover. What we do guarantee is a professionally written release, correct formatting and distribution through suitable channels.
What information do you need from us to write a press release?
We need the core announcement, the key facts (dates, figures, quotes), some background on your company, your target audience and the action you want readers to take. We then write a draft, revise it with your feedback and publish it.
How do you measure results, and which KPIs do you report?
It depends on the service. Typical KPIs are reach, engagement, click-through rate, leads, cost per lead or per acquisition for ads, follower growth, LinkedIn profile views, referral traffic and SEO indicators for backlinks. You receive a clear monthly summary with recommendations for the next steps.
What is your approach to backlink building?
We prefer a smaller number of relevant, high-quality links to large volumes. Every link should strengthen your authority over time and fit naturally into your existing profile. That’s why we choose publishers by topical relevance and real readership, not by metrics alone.
How do you choose anchor texts and link targets?
We vary anchor texts naturally and use brand names, URLs and descriptive phrases instead of repeating the same keyword. Links point to the pages that should rank, for example service pages or in-depth articles. This spreads authority across your site and keeps your link profile looking natural.
Can press releases help with SEO and backlinks?
Yes, but mostly indirectly. Press releases increase visibility and often lead to mentions that later turn into natural backlinks. Many links in syndicated releases are nofollow, so the main value lies in distribution, discoverability and the follow-up coverage they generate.
Who owns the content and creative assets you produce?
You do. Once approved and paid for, all content we create for you, including copy, designs and press releases, is yours to use on any channel.
Do you provide an approval workflow before anything is published?
Yes. We usually work with a weekly or monthly approval calendar, so nothing goes live without your OK. Urgent topics can go through a fast-track approval.
